Music Glossary: strategy

Plan meetings in advance, target panels, bring one-sheet/QR, and follow up within 48 hours with concise asks. more

Planned, serialized content drops around a release to sustain algorithmic touchpoints. more

Build a “minimum viable” mix: time reference, pitch reference, self, then sweeten. Avoid over-loud IEMs that cause fatigue. more

Cycle of giving value, following up, and staying top-of-mind with collaborators, venues, and gatekeepers. more

Respond on time, on-spec, with clean filenames/metadata, alt mixes, and one-click streaming links. more

Balance singles, EPs, albums, instrumentals, and cues to diversify income and pitch opportunities. more

Curated showreels (30–90 s) by genre/use-case with clear credits. Quality over quantity. more

A concise phrase that defines your sound, audience, and value (e.g., “alt-pop with cinematic strings”). Guides branding and outreach. more

Clear subject lines, bullet points, deliverable dates, and one owner per task. Reduce email ping-pong. more

Simple contact tracker of who/what/when; reminders for check-ins and value-first sharing (demos, tickets, tips). more

Singles → EP → album sequencing to build momentum, test audience response, and train algorithms. more

Consistent reliability and quality accumulate opportunities; one missed deadline can erase months of goodwill. more

Temporarily limiting a release to certain platforms/formats to maximize attention or revenue. more