Music Glossary: marketing

Ranking/recommendation logic that surfaces songs or videos based on behavior signals (watch time, saves, skips). more

Crafting a consistent identity (sound, image, tone, visuals) that communicates who you are to your target audience. more

Ecosystem of tools and monetization models enabling independent creators to earn directly from audiences. more

Raising funds from fans for albums or tours via platforms like Kickstarter or Patreon in exchange for rewards. more

Percentage of impressions that become clicks; a key signal for thumbnails, titles, and ads. more

Submitting tracks to editorial or independent playlists with strong metadata, art, and description. more

Encouraging fans to pre-add upcoming releases on streaming services to boost first-day algorithms. more

Search Engine Optimization (SEO). Improving visibility in search results via keywords, structured data, and quality content. more

Search Engine Results Pages. The pages returned by a search engine; placements include organic results, snippets, and video carousels. more

Digital audio platforms delivering on-demand playback; royalties depend on service model and territory. more

Monitoring data from Spotify for Artists, YouTube Studio, etc., to refine marketing, setlists, and release timing. more

Granting music use in film, TV, games, or ads for a fee and credit; often via libraries or direct pitch to supervisors. more

Forecasting travel, accommodation, crew, and contingency costs; tracking per-show profit and break-even points. more